Minnesota Twins Jersey Patch Sponsor Revealed

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Minnesota Twins
Credit: Kim Klement Neitzel-Imagn Images

As the American professional sports landscape continues to evolve, owners and executives continue to seek new ways to bring in revenue. For the Minnesota Twins, and the rest of Major League Baseball, that means a new rule in 2025 that allows one jersey patch sponsor on the sleeve of each player.

As franchises across the league have adopted jersey sleeve sponsors, it has been a bit odd to see Minnesota wait so patiently to choose theirs; especially given how bad the Twins are supposedly in the red ($400 million), fiscally, after ditching FanDuel Sports North as the Twins’ TV provider.

Securian Financial selected as MN Twins jersey patch sponsor

There are a boatload of sizable corporations with ties to Minnesota, and plenty of them reside in downtown Minneapolis. Without a doubt, the Twins have been shopping their sleeves for some time now.

But on Thursday morning, the team’s first-ever jersey patch sponsor was finally announced as local financial services company, Securian Financial.

“Throughout Twins history we’ve worn many different patches. The represent milestones, celebrations, big moments, and partnership. For Minneapolis and St. Paul, two brands unite for all of Twins Territory. Today, the Minnesota Twins and Securian Financial are proud to announce a new patch partnership. A part of Minnesota Twins history.”

Narrated by Trevor Plouffe

The choosing of Securian Financial is interesting. It is not known when the deal came together, but it’s unlikely that it happened quickly. It’s interesting because, not that long ago, the local based financial services group was reportedly in discussions to put their name on the Minnesota Wild hockey arena.

Ultimately, the Xcel Energy Center became Grand Casino Arena, which may have pushed Securian Financial to find another way to pump their brand into the brains of Minnesota sports fans. Then again, it’s feasible they were working both deals at the same time, hoping to secure both.

Twins took their time choosing a sleeve patch partner

At any rate, for the first time in franchise history, the Minnesota Twins will have a uniform sponsor. It is something we have seen take off around the league, but the Twins were picky and surprisingly patient, given the Pohlads’ current financial situation. Going forward, we’ll undoubtedly see more of this around professional sports.

Target is a prominent sponsor of the Minnesota Twins, but maybe they weren’t interested. It’s also possible their logo ruled them out? After all, putting a bullseye on the batter-facing sleeve of all your pitchers may not be the best idea.

The Minnesota Twins remain for sale, but commissioner Rob Manfred is confident a deal will get done sooner than later, and for the full $1.7 billion asking price. Until then, this new line of revenue should put a little cash back in the Pohlads’ pocket.

Related: What We Learned About MN Twins Top Pick Marek Houston – MSF Exclusive

No mention of a debut date was made during the introduction video, but it stands to reason we’ll see the new patch when they take the field Friday night in Colorado, against the lowly Rockies.

They need it now more than ever, after they took a hit financially by bailing on FanDuel Sports Network, and launching their own Twins.TV service to stream and televise games.

On paper, it’s the perfect launching point for the MN Twins second half. And a hot start is critical, with the front office teetering between buying and selling, and the trade deadline looming on July 31.

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