New Hype Campaign Kicks Off for MN Timberwolves Star

The Minnesota Timberwolves are going to look a lot like they did last season this year. The roster turnover has not been substantial, but maybe that’s a desirable outcome after reaching the Western Conference Finals for the second straight season.

Anthony Edwards continues his ascent up the rankings across the entire league. He has yet to win an MVP award, but the first one could be coming soon. If he can reach the next level, than an NBA Championship is not out of the question.

Alongside his incredible play on the court last year was unmatched success behind his Adidas AE1 sneaker. Although the shoe has been displayed in a multitude of colors and silhouettes, there was always going to be a successor.

Next Adidas Anthony Edwards shoe on the way

There was a considerable amount of runway given to the Adidas AE1. That’s not at all surprising considering how impressive the sneaker continued to sell. Now with a new season on the horizon, the next version is coming. Adidas dropped the latest in their litany of elite marketing campaigns for the Minnesota Timberwolves superstar.

You ready? @theantedwards_ pic.twitter.com/GWamT8C8nK

— adidas Basketball (@adidasHoops) August 24, 2025

“It sound like they ready for the 2” is how the latest Adidas spot ends as Anthony Edwards crosses the threshold. Adidas knew they had an absolute banger with Edwards’ first shoe, and they certainly couldn’t afford to flop with the follow-up.

We now have a live look at the next sneaker in the Anthony Edwards line, and there’s a lot to like about the kicks.

IN-HAND: adidas AE 2 "Lime Burst" 🍋‍🟩💥 pic.twitter.com/eTbqOc5Khd

— Modern Notoriety (@ModernNotoriety) August 23, 2025

Simplicity was a key element of the AE1. The Adidas shoe features different textures on the midsole and upper, but the vast majority of the canvas was a consistent style. The Adidas AE2 pushes the envelope a bit further. This version extends multiple design elements into the lateral upper.

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We should again see multiple different colorways, and it’d be a good bet that a low-cut version will be coming as well. Like the AE1, the AE2 appears to be initially offered in a mid-cut option.

Adidas came out with a winner for Edwards

Multiple different looks at potential AE2 offerings leaked last season. None of the images were confirmed by Adidas, but obviously prototypes are going to run the gambit.

There were some truly awful options, but the bug zapper-looking model had to have been the worst. Thankfully whatever this was ultimately found itself being scrapped.

The final version of the AE2 is infinitely more aesthetically pleasing. Again, Adidas knew they couldn’t miss on the second shoe for Anthony Edwards and it appears they won’t.

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A quick Google search does reveal multiple potential colorways for the now-confirmed AE2. If the Minnesota Timberwolves superstar can carry his play to the same or new level, the shoes will once again be like hotcakes flying out of McDonald’s for breakfast.